ABCs for Healthy Communities

Marshfield Clinic Health System is focused on enriching lives by helping people and communities achieve their best health. Since 2012, Security Health Plan, an entity of Marshfield Clinic Health System, has offered community health grants supporting local initiatives, programs, and processes that address community health needs.

Together, Marshfield Clinic Health System and Security Health Plan are joining forces as health system partners to invest in ABCs for Healthy Communities grants. The grants will provide funding and other resources to communities that will help strengthen their ability to influence the health of their residents by reducing and preventing health issues and health inequities.  The ABCs for Healthy Communities grants will focus on: A) alcohol and other drug abuse B) behavioral health, and C) chronic diseases. Organizations serving rural and underserved communities are strongly encouraged to apply.

Funding Available

The total funding available is $300,000.00. Maximum funding per proposal is $50,000.00.

Grant Period

The grant period is one year, June 1, 2018 – May 31, 2019, and is subject to satisfactory performance and funding availability.


Eligible Applicants

  • Applicants must have tax-exempt status under IRS section 501(c)
  • Health departments are also eligible to apply
  • Only one proposal will be awarded per applicant.
  • All proposed initiatives and projects must occur within the Marshfield Clinic Health System service area. Please refer to the service area map below.Commercial service area map

Organizations Not Eligible

  • Political campaigns, candidates, parties or partisan activities
  • Religious organizations for support of theological functions
  • Organizations whose philosophy or mission is not in alignment or contradicts the mission of Marshfield Clinic Health System
  • Youth and adult sports leagues
  • Labor or fraternal groups
  • Applicants whose purpose is in direct competition with Marshfield Clinic Health System
  • Marshfield Clinic Health System entities

Grant Funding Restrictions

Grant funds cannot be used for:

  • Costs not directly related to the ABCs for Healthy Communities grant
  • Reimbursements of expenditures already incurred
  • Projects that are clearly a duplication of an existing service
  • Capital campaigns
  • Fund-raisers
  • Awards that solely benefit an individual
  • Entry fees or pledges
  • To support programs or employees already covered by other funding sources

Grant Project Guidelines

Strategies and Activites

Applicants are required to implement an initiative or project with a coordinated set of activities that align with at least one of the following ABCs health focus areas.

  • Alcohol and Other Drug Abuse
  • Behavioral Health
  • Chronic Diseases

Strategies and activities may be new or build on existing efforts already being implemented within the communities they serve.

Examples of health initiatives that align with the ABCs may include:

A) Alcohol and Other Drugs

  • Reduce opioid abuse
  • Reduce binge drinking
  • Prevent Methamphetamine use

B) Behavioral Health

  • Improve mental health well-being
  • Prevent suicide
  • Address depression among high risk populations
  • Increase access to community based mental health programs and services

C) Chronic Disease

  • Increase opportunities for physical activity
  • Increase opportunities for healthy eating
  • Address diabetes through condition management or prevention efforts
  • Prevent and reduce falls

Refer to Resources for some information on evidence-based and promising strategies for interventions.

Social Determinants of Health

All proposed initiatives and projects must address social determinants of health. Social determinants of health include education, employment, income, family and social support, community safety, environmental quality, and the built environment.

Refer to the “Social & Economic Factors” and “Physical Environment” of the County Health Rankings Model.

Socio-Ecological Model

The socio-ecological model is a framework for understanding that our behavior is influenced by multidimensional and interconnected factors at varying levels such as:

  • Individual (knowledge, attitudes, behaviors)
  • Interpersonal (families, friends, social networks)
  • Organizational (organizations and social institutions)
  • Community (built environment, community leaders, relationships between organizations)
  • Policy (national, state, local laws)

The socio-ecological model recognizes that it takes more than increasing awareness and educating individuals to change their behaviors. Since multiple factors influence individual behavior, applicants are strongly encouraged to implement work at various levels and focus their efforts on more than just the individual level. Refer to this Tip Sheet to learn more about the Socio-Ecological Model.

Proposal Submission

Grant Timeline

Monday, March 12, 2018 RFP released
Friday, March 30, 2018 Letter of Intent due
Friday, April 27, 2018 Full proposal due
Thursday, May 17, 2018 Grant finalist presentations
Week of May 21, 2018 Grant award notification
Friday, May 25, 2018 Grant agreements due
Week of May 28, 2018 Fund distribution
Friday, June 01, 2018 Grant start date
Friday, July 06, 2018 Final work plan due
Friday, May 31, 2019 Grant end date
Thursday, June 28, 2019 Final progress report due

Letter of Intent

All organizations interested in submitting a proposal are required to use the Letter of Intent (LOI) form and submit a completed LOI to Pa Khang at by 5PM CST on Friday, March 30, 2018. Please include “ABCs Grant Notice of Intent” in the subject line of your email.

Within 24 hours, you will receive a confirmation email that your LOI has been received. Should you not receive a confirmation email within 24 hours, please call Pa Khang at 715-221-9608.

Late LOIs will not be accepted. If an LOI is late or has not been submitted, organizations cannot apply for an ABCs for Healthy Communities grant. It is the applicant’s responsibility to allow sufficient time to address all potential delays.

Proposal Submission Deadline

Full proposals must be submitted through email by 5PM CST on Friday, April 27, 2018 to Pa Khang at Please include “ABCs Grant Proposal” in the subject line of your email.

Within 24 hours, you will receive a confirmation email that your proposal has been received. Should you not receive a confirmation email within 24 hours, please call Pa Khang at 715-221-9608.

Late proposals will not be accepted. It is the applicant’s responsibility to allow sufficient time to address all potential delays.

Grant Finalist Presentations

Grant finalists are required to present their proposed work to a panel on Thursday, May 17, 2018. Presentations may occur in-person or over webcam (Lync). Additional guidelines and details will be provided at a later time.

Work plan

While applicants are not required to submit a work plan as part of the proposal process, applicants who are awarded grant funding will be expected to complete a work plan by Friday, July 6, 2018.

Proposal Contents

Proposals must include all documents listed below and the forms are included as hyperlinks. Applicants should follow instructions to complete all required materials. Proposals will be evaluated on a 100-point scale.

Notice of Award

Grant award announcements are anticipated to be made the week of May 21, 2018. Marshfield Clinic Health System may negotiate changes to proposed budgets and activities. Grants may not be funded at the funding level requested.


If you have any questions, please contact:
Pa Khang, MPH
Community Benefits Program
Security Health Plan
715-221-9608 or 1-800-472-2363 extension 1-9608